Search Engine Optimisation boosts web page rankings on search engines without paying for listings. Anl SEO campaign will aim to increase a site’s visibility using a range of tools. An effective SEO campaign is usually deployed as part of a wider marketing plan.
2. Why should I use SEO?
SEO is important to get more people finding your web page on seach engines such as Google. The better placed you are (preferably on the first page for your specified search terms), the more visitors you are likely to see visiting your website.
3. How does it work?
Search Engine Optimisation uses meta-data and key words to boost the number of times a site is indexed. Geographical data can also be used to make a search move up the page on locality criteria. We can also target your campaign on certain industries and sectors.
4. Will SEO alter the look of my site?
We sometimes need to refine visible content to improve your ranking. Therefore, some pages may need to be rewritten to include keywords and searchable terms. It can also mean that images are labelled in order that they are picked up by search engines.
5. What is a backlink?
Part of our SEO campaign package involves creating more ‘backlinks’. This means we get other web pages to form active links to yours. The more we get, the better chance that a search engine ‘bot’ will find its way to it and index it.
6. What is Pay Per Click (PPC) advertising?:
How many times have you see a rather nifty advert on a website and couldn’t help but to click on it to see what it was all about? Pay-per-click increases traffic to websites by encouraging internet users to visit your site by means of exciting graphics or messages.
7. Why not just use standard advertising off-line?
The advantage of an online PPC campaign is that you only pay when someone clicks on your advert. This allows you to pay according to the effectiveness of the campaign. Therefore, if the campaign does not work, then you don’t pay as much as you would if it pulled thousands of people to your website.
8. Is PPC expensive?:
We broker rates with advert hosts. The price of this often depends on the popularity of the website – and which page you want to have your advert on. Some sites offering prime locations attract one kind of visitor – while another might not be of interest to anyone who might want to buy your product or service.
9. How does the charging system work?:
Some campaigns use automated auctions where we bid on your behalf for the lowest rate. These bid management systems often deal with millions of PPC bids. Our team have developed a deep understanding of how these work, allowing us to get you the best rates possible.
10. How will I know how successful it has been?:
We monitor how your PPC campaign is progressing and give you the opportunity to see how many clicks have gone through to your site on a daily basis. Our stats service also shows the number of page impressions. The real measure of success though should be a rise in sales.
